Amazon Repricing Strategies: Complete Beginner's Guide (2026)

New to Amazon repricing? This guide walks you through every strategy from manual adjustments to AI-powered automation. Find what works for your business stage.

Manual Repricing: Where Everyone Starts

Best for: Sellers with 1-10 SKUs, just starting out

How it works: You manually check competitor prices and update your listings through Seller Central.

Pros:

• Free (no software cost)
• Full control over every price change
• Learn the market intimately

Cons:

• Time-consuming (2-4 hours daily)
• Slow response to competitor changes
• Not scalable beyond ~20 SKUs
• Opportunity cost of your time

Rule-Based Repricing: The Next Step

Best for: Sellers with 20-100 SKUs who want automation

How it works: You set rules like "match lowest price" or "stay £0.50 above lowest." Software executes automatically.

Example Rules:

• Match Lowest: Price = Lowest competitor price
• Stay Above: Price = Lowest + £0.50
• Beat By: Price = Lowest - £0.01 (if above min)
• Fixed Margin: Price = Cost × 1.3 (30% margin)

AI-Powered Repricing: The Pro Approach

Best for: Sellers with 100+ SKUs or anyone serious about profit maximization

How it works: Machine learning analyzes market conditions, competitor behavior, and historical data to optimize prices dynamically.

What AI Considers:

• Competitor pricing patterns (not just current prices)
• Time-of-day and day-of-week trends
• Your inventory levels
• Sales velocity
• Buy Box win probability
• Profit margin protection

Strategy Comparison